Virgin Media #Voom Pitch

May 8, 2018
Challenges

🏆 Brunch with Sir Richard Branson + £5k 🏆

That’s what the winner of the UK's Most Valuable Pitching Competition, ‘Virgin Media #Voom’, would receive. So there was no pressure on GoSweat’s CEO, Alex Hind, when he defied the odds and got through to the pitching stage…

 

The Setting:

Hosted in Manchester, Exchange Square, the pitching stage was no ordinary stage but a double-decker bus! With a panel of judges and excited crowd waiting to hear 6 StartUps (including GoSweat) pitch. For a chance of winning brunch with Richard Branson and £5,000 cash prize.

Richard Branson Virgin Media #VoomTour

Meet the judges:

The panel of judges consisted of Angela Middleton, CEO & Chairman of MiddletonMurrayIan Mason, from Virgin StartUp and Lucy Roue, from Manchester Evening News.

Virgin Media Manchester #VoomTour Judges | Angela Middleton, Ian Mason, Lucy Roue

They didn’t look too scary but with just 2 minutes to pitch GoSweat’s business model and scope for scale, the pressure was on.

Saving the best to last:

After a tense 20 minutes later of watching the 5 other StartUp’s pitch, it was Alex’s turn to get up on the stage and present GoSweat. Sporting a bright orange t-shirt, and matching trainers, Alex worked through his pitch. Explaining the pros of Marketplaces and their dominance in industries such as Travel, Flights, Beauty, and Cars. He moved onto explain the need for such a Marketplace within the Fitness Industry. Drawing on his experience of doing 365 Days of Sport (yeah, that’s everyday for a year), as first hand evidence that finding sport is currently a pain in the arse.

“Not any more, with GoSweat, we’re modernizing the fitness industry. We’re creating a marketplace that easily gives you access to 25,000 weekly sessions. You simply type in what you want to do, and where you want to do it. And we [GoSweat] let you filter these results by price, distance, review and of course time.”

Alex goes on to explain that GoSweat gives you access to Gyms, Classes, Yoga, Pilates, PTs and Sports Clubs, with Events and Facilities being added soon. But this is only V1, V2 will see GoSweat become the first provider in Europe to utilize AI to create dynamic pricing for fitness activities. Furthermore, GoSweat plans to assist GPs with their patient referrals, helping them help their patients discover fitness that’s right for them.

Tapping into an £11 billion UK market, GoSweat monetizes by taking a health commision on every booking that goes through the platform.  

3 minutes of Q&A’s later and the pitch was over, and all Alex could do was wait….

The Results are in:

After a short deliberation the judge, Angela Middleton, joined the contestants on the stage, who were all waiting eagerly to hear the results. Angela congratulated all of the constants for their fantastic pitches, before explaining what the judges were looking for and why they chose the final winner.

“We were looking for something, where not only did the person convey the passion and the energy but also were believable in terms of the background and also had something that would be attractive and scalable, not just in this city but potentially even globally. I think although it was very very close, we were very happy with the final winner. So without further adew unanimous vote, the winner is GoSweat! ”  

Virgin Media Manchester #VoomTour Pitch Contestants

Following the win, Alex commented:

“The Voom competition is such a great platform for businesses like ours, who need that little bit of extra help to get to the next level. Our proposition is just about ready to go, but this investment will make a big contribution to our marketing activity. We’ve already consulted with a number of GPs, who think it will be extremely beneficial to their patients, and we can’t wait to kick off and start helping people find their perfect way to sweat.”

From the whole of the GoSweat we’d like to say thank you to Virgin Media for hosting the #VoomTour and giving StartUp’s, like GoSweat, the opportunity to unleash our potential.

The only question that remains now is:

Does Richard Branson like smashed avocado on toast?

GoSweat Richard Branson Brunch
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As you'd expect, from a GoSweat Founder, Steph loves all things sweaty. From SUP to Skiing, she's always searching for the next endorphin fix. Her other loves include animals, adventures and eating out.

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