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Gym Discounts and Office Yoga Are a Mistake. Employees Deserve Better.

February 1, 2019
HR Wisdom

Making your physical fitness investment count: Why Flexible & Inclusive Physical Fitness Matters.

Physical fitness is fundamental to a healthy life as well as an engaged workforce. Increased productivity, engagement and lower sickness/absenteeism translates into great returns for employers and are essential in today's talent-driven economy.Over the recent years, there has been an increasing interest to attend fitness activities. This rise could well likely be driven by the nationally documented benefits of physical exercise. For example, the NHS recommends 2.5 hours of weekly exercise, and stated that sitting for long periods of time is linked to greater risk of types of cancers and diabetes type II.

Employers are picking up on this important trend. Yet despite this, just 25% of employers state that their investments have not provided sufficient returns for their business. Workplace well-being has been around in one form or another since the 1980s. In today's economy there are several go-to options for employers to choose from when considering investing in their employees' health and well-being:

  • Discounted gym memberships
  • Office classes
  • Fitness challenges
  • Sports Days

These traditional options all have one thing in common; providing an option of exercise — at a gym near the office, a specific class on a particular day — they are not flexible nor inclusive. As CIPD reports, after budgetary concerns, 52% of employers indicate that value for money in terms of workforce coverage is an important consideration for health & well-being investments. HR teams are aware of the changing demographics and needs of their employee base. An estimated 30% of the workforce is aged over 50 years old. In addition, flexible working and mobile employees are an important section of the workforce. Therefore, solutions that offer flexibility, choice and a variety that encompass all ages and fitness levels are crucial for achieving a health investment that will be worthwhile.

Certain companies have realised there has not been any true innovation in this space since conception. These companies are aggregators of providers that offer fitness activities (e.g. studios, bootcamps etc.) However, by bundling activities together, these companies do not have the variety for all demographics and fitness needs. Our solution is GoSweat for Work. An engagement platform that helps improve employee health, happiness and well-being through fitness experiences that appeal to the entire team. Instantly give your employees the freedom to be active however, whenever and wherever they like. We know we make a real impact, that’s why you only pay for those that use our service. GoSweat For Work has something for everyone, not just the select few that other fitness benefits are only suited to.

This flexible fitness benefit allows your employees to break free from the old fitness benefits system. Our wide range of activities, at venues across the UK, means they have the freedom to find a health and fitness routine that fits their lifestyle. Booking is quick and easy and is all paid for using our credit system. With our carefully selected providers your employees will have the opportunity to explore new horizons, discover their next passion and be inspired.

If you would like to find out more about GoSweat For Work, please get in touch - click here

Alex is a Cheerleader, not literally pompom wheelding (unfortunately), but he does install enthusiasm and drive performance, and has been known to do the occasional jig.

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