I finished a Sports Science degree in Spain and moved to London in 2012. Since then I have worked in many different jobs building my network of contacts and making efforts to get my English to the right level to approach my target clients.
It’s easy to find time to exercise. I tend to train 6 days a week; I run marathons, swim and cycle, which as you can imagine takes a lot of time out of my week, but with my lifestyle and schedule it’s very manageable.
Generally I work with my clients before and after standard work hours, from 6am and after 5.30pm, which gives me time during the day to look after my business, attend meetings and create training plans. After a busy week, I spend weekends doing longer running sessions or bike rides with friends or clients, plus a rest day to reset and get ready for another week.
To build your business it’s all about asking the key question: how do I sell my services? Initially it could be difficult, especially if your prices start from £70/h, so you may need to give away a few complimentary sessions in exchange for something else, to help build your reputation and meet new prospects.
My advice for someone that is starting out as a PT is to focus on three things: create you unique brand, focus on great session delivery, and provide personal client care. Word of mouth is the best way to get new clients and increase your reputation, but to increase sales quickly you won’t want to discard a good quality flyer (really effective), invest in a great website and keep an eye on your social media presence.
Personal training will give you the opportunity to manage your time, meet fascinating people, exercise and travel. The most important question that I ask myself every time I approach a new client is: how can I add value to their lives? From the first minute I meet them I’m curious, passionate and carefully listen to their goals. During the journey every session counts, and your clients must finish every session wanting more.
You can book sessions with Yago and find out more about his business here - http://yagoaldirpersonaltraining.com/
Are you already a personal trainer? GoSweat can put you in touch with London residents searching for PTs in your area, helping to market your services. Get in touch with us at firstname.lastname@example.org to find out more about having your business listed on our site.